Elvive Color-Protect Elvive Colour Protect
Seals colour inside the fibresand protect against UV rays and deeply nourish your hair.
L'Oréal Parisand the worldwide No.1 in hair colour* has created L'Oréal Paris Elvive Colour-Protect Shampoo with colour seal elixirand which seals colour inside the fibreand protects against UV rays and deeply nourishes to prolong colourand radiance and shine.
Intense colourand true toneand luminous hair: 80Full Grey Coverage’ of colourants retained even on fragile shades**.
*AC Nielsen volume and value sales Jan-Dec 2013.
**Consumer test on 204 women after application of the Colour-Protect Shampoo and Conditioner.